SanMar Corporation has appointed Steve Mullinax as Vice President of IT Operations, Infrastructure and Security, strengthening the wholesale apparel supplier’s technology leadership team and its commitment to customer-first solutions.
Who Is Steve Mullinax?
Mullinax brings deep enterprise technology experience to SanMar, most recently from Alaska Airlines, where he earned a reputation for delivering innovative solutions inside a large, complex organization. His background spans several critical IT disciplines, making him a strong fit for SanMar’s growing technology needs:
- Help-desk and field systems management
- Enterprise infrastructure oversight
- Database and technical administration
- Security operations and resilience
- Results-driven, customer-focused IT leadership
Why SanMar Hired a New VP of IT and Security
SanMar’s decision to bring on Mullinax reflects a broader push to make technology a competitive advantage for its customers, which include decorators, print shops and screen printers across the decorated apparel industry. As demand for seamless wholesale ordering and fulfillment grows, reliable and secure IT infrastructure becomes essential.
“Steve’s experience and expertise within a large organization, leadership capabilities, and commitment to delivering tangible results make him an ideal fit for our dedicated IT team,” said Mike Knapick, Chief Information Officer at SanMar. “He understands that business is personal and that we only succeed when our customers do.”
What Mullinax Will Focus on at SanMar
In his new role, Mullinax will prioritize three core technology goals:
- Resilience: Ensuring systems stay operational and withstand disruption
- Reliability: Keeping infrastructure consistent and dependable for internal teams and customers
- Responsiveness: Accelerating how quickly technology adapts to business challenges
“What excites me most about being part of SanMar is the opportunity to work with a company that genuinely puts people and customers at the center of every decision,” Mullinax said. “I’m looking forward to building reliable, secure technology that helps our teams do their best work, strengthens the customer experience, and supports SanMar’s long-term growth.”




