LOCALE, a high-end custom headwear manufacturer rooted in the outdoors, has launched a campaign to bring its brand story to life through “LOCALE in the Woods,” a lifestyle photoshoot designed to reconnect the brand with the outdoor culture, destination-inspired living and “slower moments that continue to shape its identity.”
Set in the context of Beyul Retreat in Colorado, the campaign features LOCALE headwear in natural, lived-in outdoor environments that reflect the brand’s connection to travel, exploration, and meaningful experiences outside.
Headwear Tailored For Outdoor Settings
“At the center of the campaign was the idea of returning to the core of what LOCALE represents—an outdoor-inspired label shaped by the places people travel to, explore, and remember. The imagery focuses on the quieter moments that happen outside. Gathering around cabins, spending time in nature, exploring trails, and connecting with others through shared experiences and destination-driven lifestyles,” said Lisa Norris, chief merchandising officer of LOCALE.
Along these same lines, LOCALE said that from a brand heritage perspective, the campaign reflects a continued commitment to authentic destination storytelling and products inspired by real places and outdoor culture. “The shoot was designed to capture the feeling behind the brand, a sense of connection to the outdoors, travel, and the communities built around those experiences,” the company said.
Founded in 2011, LOCALE has long been known for unique designs and quality craftsmanship, with styles that showcase various landscape-inspired prints and patterns, bringing to life the destinations and passions that people love. LOCALE joined L2 Brands in 2023 and continues to expand into new markets as well as diversifying its product offerings. Blank versions of LOCALE’s products are also available through Sportsman Cap & Bag’s network of distributor locations for use in the promotional industry.
