Imperial, a leading manufacturer of premium golf headwear and apparel since 1916, has entered into a new partnership with the Peoples League as the official headwear supplier of the 2026 Peoples League Tour—one of golf’s most culturally relevant events/organizations, blending sport, entertainment and fan engagement to take a fresh take on competitive golf.
As the official headwear supplier of the 2026 Peoples League Tour, Imperial will provide premium headwear for players featuring exclusive co-branded collections and special event activations.
Peoples League Showing the Way to Golf’s Future
“Peoples League is creating a platform that reflects how the game continues to grow,” said Jerry Biag, director of marketing at Imperial. “Their ability to bring together competition, community, and culture has resonated with a new generation of golfers. We’re excited to become the Official Headwear of the 2026 Peoples League Tour.”
“For more than a century, Imperial has set the standard in golf headwear,” said Jared Augustine, CEO and founder of Peoples League, whose ownership group features a number of influential figures from sports, entertainment, and golf media, including Ja Rule, Victor Cruz, Luke Kwon, Country Club Adjacent, and The Pointer Brothers.. “When we looked for a headwear partner for the 2026 Peoples League Tour, Imperial was a natural fit. Their commitment to quality, innovation, and authenticity mirrors our own values, and we’re excited to bring their products to our players and community throughout the season.”
Partnership More than Just a Logo
“This partnership is about more than putting a logo on a hat,” agreed Clay Sutton, head of brand & marketing at Peoples League. “It’s about aligning with a brand that understands golf’s rich history while embracing the modern culture that’s driving the game forward. We’re excited to work alongside Imperial to create meaningful experiences for our players and partners.”
The partnership officially begins with the Tahoe Mountain Club event of the 2026 Peoples League Tour, where Imperial headwear will be prominently featured at the events. Blank versions of Imperial Headwear styles featured in the College Collection are also carried by Sportsman Cap & Bag and sold through distributors nationwide for use in the promotional industry. To find a distributor location, visit sportsmancaps.com.
