LOWELL, Ark. — Infinity Product Group (IPG), parent company of Infinity Her, has entered into a new licensing partnership with Anheuser-Busch to develop premium men’s and women’s headwear and T-shirts featuring some of the brewer’s most recognizable brands.
Infinity Product Group Expands Licensed Brand Portfolio
The new agreement expands IPG’s growing roster of nationally recognized licensed brands while opening new retail opportunities in the lifestyle apparel and branded merchandise categories.
According to the company, the collection will feature fashion-forward headwear and apparel designed to reflect the heritage, authenticity, and cultural recognition associated with Anheuser-Busch’s brand portfolio.
Licensed Headwear and Apparel Target Lifestyle Retail Growth
“Partnering with Anheuser-Busch is an exciting opportunity for our company,” said Jeremy Laney, president of Infinity Product Group.
“Their portfolio includes some of the most recognizable and enduring brands in the marketplace, and we’re proud to create high-quality products that celebrate that legacy while connecting with today’s consumers.”
The collaboration reflects continued demand for branded lifestyle merchandise that blends recognizable consumer brands with retail-ready fashion products.
Infinity Her and Sportsman Cap & Bag Support Distribution
Infinity Her products are available through distributor locations via Sportsman Cap & Bag, helping extend the collection’s reach into promotional and retail channels.
Infinity Her, a division of IPG, specializes in headwear developed specifically for women, with the company citing extensive research into trends, fit, fabrics, and style development.
Anheuser-Busch Heritage Adds Recognizable Consumer Appeal
Founded in 1857, Anheuser-Busch remains one of the most recognizable brewing companies in the world, with brand icons including the Budweiser Clydesdales and a longstanding presence in American consumer culture.
For decorators and promotional product suppliers, the partnership signals continued opportunity in licensed branded merchandise as recognizable consumer names expand deeper into apparel and accessories.
