LENEXA, Kan. — Valucap is redefining blank headwear with a lineup of fully generic caps designed to give brands, decorators and distributors complete control over customization and identity.
Developed by Sportsman Cap & Bag, Valucap removes all exterior and interior branding, including labels and packaging, creating a true blank canvas for private-label programs, retail collections and promotional campaigns.
A Blank Canvas for Custom Branding
Valucap styles are designed to eliminate competing marks, allowing logos, artwork and brand storytelling to take center stage. Each cap features a tear-away generic label and clean, decoration-ready surfaces to streamline production.
“We sell hundreds of millions of hats every year,” said Dan Saferstein, co-owner of Sportsman Cap & Bag. “Valucap is a unique brand we developed to provide completely generic hats that anyone can make their own.”
Tear-away labels and clean interior construction, give decorators complete freedom for private-label branding and custom cap programs. Photo courtesy of Sportsman Cap & Bag
Built for Scale, Consistency and Value
With more than 30 styles available, Valucap offers a versatile assortment designed to meet the needs of both small creative runs and large-scale programs.
From classic trucker caps to modern performance silhouettes, the line balances affordability with reliable construction, helping decorators maintain margins while delivering retail-quality results.
Highlighted styles include foam truckers, five-panel A-frames, performance caps and vintage-inspired designs—all engineered for clean decoration and consistent output.
Designed for Today’s Headwear Market
Valucap’s focus on simplicity and flexibility aligns with growing demand for private-label and brand-owned merchandise. By removing barriers to customization, the brand enables companies to create cohesive, intentional headwear collections across corporate, promotional and retail channels.
