In this 2-part how-to series (originally recorded as part of the conference program at Impressions Expo Long Beach) heat-transfer decorated apparel expert Josh Ellsworth of STAHLS’ looks at the business side of heat-transfer decorating—especially as it applies to those in the early stages of their careers. In Part 1, Ellsworth goes through establishing a firm foundation for your business by getting a handle on things like overhead and your direct and indirect costs.
For Part 2 of this series, CLICK HERE
For more on STAHLS’/Hotronix, or to see the company’s complete line of heat-pressing equipment, CLICK HERE
For more on Impressions Expo and the industry-leading decorated apparel trade shows it holds each year in Long Beach, California; Atlantic City, New Jersey; and Fort Worth, Texas, CLICK HERE
To see more videos on the ins and outs of the decorated apparel industry, CLICK HERE