In this 2-part how-to series (originally recorded as part of the conference program at Impressions Expo Long Beach) heat-transfer decorated apparel expert Josh Ellsworth of STAHLS’ looks at the business side of heat-transfer decorating—especially as it applies to those in the early stages of their careers. In Part 2, Ellsworth looks at the nuts and bolts of effective pricing and the importance of “keeping it simple” for buyers.
For Part 1 of this series, CLICK HERE
For more on STAHLS’-Hotronix, or to see the company’s complete line of heat-pressing equipment, CLICK HERE
For more on Impressions Expo and the industry-leading decorated apparel trade shows it holds each year in Long Beach, California; Atlantic City, New Jersey; and Fort Worth, Texas, CLICK HERE
To see more videos on the ins and outs of the decorated apparel industry, CLICK HERE
