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SanMar Launches 2026 Fall Collection With 170+ New Styles Across 22 Brands

SanMar expands its product lineup with MiiR apparel and bags, Flexfit headwear, new fleece collections, and retail-inspired styles for decorators and promotional products professionals
Published: August 4, 2026

ISSAQUAH, Wash. — SanMar has introduced its 2026 Fall New Arrivals collection, adding more than 170 new styles across 22 brands. The seasonal lineup includes the debut of MiiR apparel and bags, the addition of Flexfit headwear, expanded fleece collections from District and Port & Co., and new styles from brands including The North Face, Carhartt, Nike, Brooks Brothers, TravisMathew, Tommy Bahama and OGIO.

Model wearing a MiiR quilted vest layered over a long-sleeve shirt as part of SanMar's 2026 Fall New Arrivals collection.

SanMar’s 2026 Fall collection introduces MiiR apparel, expanding the premium lifestyle brand beyond drinkware with outerwear, layering pieces, polos and bags. Photo courtesy of SanMar

MiiR Expands Beyond Drinkware

One of the collection’s biggest additions is MiiR’s first apparel and bags offering. The launch includes 31 men’s and women’s styles ranging from outerwear and layering pieces to polos and bags, while continuing the company’s Give Code program that connects each product to charitable initiatives through a QR code. SanMar also announced it will become the exclusive supplier of MiiR drinkware beginning in January 2027.

“This partnership with SanMar represents a new chapter of growth for MiiR in how we think about access and reach,” said Bryan Papé, CEO and founder of MiiR.

Flexfit Makes Its SanMar Debut

SanMar is expanding its premium headwear portfolio with the addition of Flexfit as a standalone brand. The launch includes eight Flexfit-branded cap styles featuring the company’s stretch-fit technology, including Flexfit 110 and Flexfit Delta models, giving decorators additional premium headwear options.

District introduces MelloFleece, a lightweight collection available in 23 lifestyle colors with crewneck, hoodie and full-zip silhouettes designed for everyday comfort. Meanwhile, Port & Co. expands its fleece lineup with Foundation Fleece, its heaviest fleece collection to date, and Easy Fleece, a value-focused collection offered in 30 colors for adults and youth.

Shelley Renning, vice president of merchandise at SanMar, said the expanded fleece collections provide customers with more options for everything from premium retail-inspired apparel to everyday uniforming and value-driven programs.

SanMar Fall Collection Highlights

  • More than 170 new styles across 22 brands.
  • Debut of MiiR apparel and bags.
  • Addition of Flexfit premium headwear.
  • New District MelloFleece collection in 23 colors.
  • New Port & Co. Foundation Fleece and Easy Fleece collections.
  • Additional styles from The North Face, Carhartt, Nike, Brooks Brothers, TravisMathew, Tommy Bahama and OGIO.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series