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Epson Introduces SureColor F370 Dye-Sublimation Printer, Cotton Primer

The compact 13-by-19-inch dye-sublimation printer targets makers and growing customization businesses, while Epson’s new cotton primer expands sublimation applications to white and light-colored cotton garments
Published: September 28, 2026

LOS ALAMITOS, Calif. — Epson has introduced the SureColor F370, a compact dye-sublimation printer designed for makers, small businesses, schools and growing customization shops, along with a new Sublimation Primer for Cotton that expands the technology’s application possibilities beyond traditional polyester substrates.

The SureColor F370 offers 13-by-19-inch printing for personalized apparel, towels, cutting boards, photo panels, home décor, signage and promotional products. Its compact footprint and guided touchscreen setup are intended to make dye-sublimation production accessible to newer users while providing additional capabilities for established customization businesses.

“Today’s creators and small businesses need solutions that are easy to adopt, versatile and capable of supporting growth,” said Tim Check, product manager, Professional Imaging, Epson America. “With the SureColor F370, we’ve made professional dye-sublimation more accessible than ever, while our new Sublimation Primer for Cotton opens exciting opportunities beyond traditional polyester applications. Together, these innovations help customers personalize a broader range of products and confidently expand their businesses.”

Compact Dye-Sublimation Production

The SureColor F370 features an auto-switching 150-sheet 8.5-inch cassette and 15-sheet 13-by-19-inch tray to accommodate different production needs.

Additional features include wireless, USB, Wi-Fi Direct and mobile printing; genuine Epson inks; optimized transfer-paper modes for fabrics and hard goods; guided touchscreen setup; and a one-year limited warranty.

The printer’s compact footprint is also designed for smaller studios and production environments where space may be limited.

Epson Expands Sublimation to Cotton

Epson’s new Sublimation Primer for Cotton is designed to enable sublimation on white and light-colored cotton garments, giving decorators another way to expand beyond the polyester fabrics traditionally associated with dye sublimation.

The liquid primer allows businesses already working with sublimation to add cotton and other natural fabrics to their potential application mix without adopting an entirely different decorating process.

Together, the F370 and cotton primer are intended to broaden personalization opportunities across apparel, soft goods, home décor and promotional products.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series