ISW Rebrands Logo

Published: June 11, 2021

Imaging Supplies Warehouse (ISW), Hazlewood, Mo., has debuted a new, modernized logo.

The rebranded logo better represents ISW’s market-leading position while clearly demonstrating its focus on technology and innovation within the digital decoration industry, according to the company.

In addition to an updated logo, ISW is implementing the use of the tagline “Led by technology….anchored by commitment.”

“ISW uses a technology-based approach in our operations to execute our ability to pick, pack, and ship in one hour,” says said Jim Tenholder, president of ISW. “Something that’s unprecedented in our industry. The time has come to align ISW’s logo to better reflect this approach as well as the reputation we have for our commitment to service. With the addition of new OEM products and diversified product lines, an updated logo will better represent our focus on technology and innovation.” — D.S.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series