Coloreel Introduces 100% Recycled Thread

September 22, 2021

Coloreel, Stockholm, in collaboration with Madeira has introduced recycled polyester thread that enables high-quality coloring of textile thread on demand.

In line with Coloreel’s mission to provide more sustainable and creative embroidery methods Coloreel will shift over to offer 100% recycled polyester thread to be used with the instant thread coloring technology for embroideries, providing customers the ability to create more sustainable embroideries with thousands of colors, CMYK, RGB/HEX and PMS compatible, according to the company.

The polyester is created from 100% recycled post-consumer PET bottles and will be sold in sets of 6 x 10-kilometer thread reels. With the ambition to further minimize impact, the thread cone is made from recycled plastics and will be packaged and shipped in recycled carton boxes.

“On Coloreel’s mission to increase sustainability is this shift towards using 100% recycled polyester thread used in our instant thread coloring technology a great step,” Torbjörn Bäck, CEO Coloreel Group. “This provides our customers with a more sustainable embroidery alternative and solves the problem with lack of availability of recycled polyester thread in a large variety of colors.” — D.S.