HICKSVILLE, N.Y. — Flexfit has partnered with professional racer Hailie Deegan for a new campaign showcasing the latest additions to its nu series performance headwear collection.
The campaign pairs Deegan’s motorsports background and hands-on approach to racing with Flexfit’s emphasis on performance technology, preparation and craftsmanship. The nu series is designed for active use and features ActiveGuard technology, which absorbs sweat and helps reduce visible sweat stains.
Three styles are featured in the campaign: the 6100nu, 110MTnu and 6606nu, each combining performance features with contemporary headwear design.
Performance Meets Decoration
Beyond its performance characteristics, the nu series was developed with apparel decorators in mind. Flexfit describes the collection as an embroidery-friendly platform engineered to produce clean, consistent decoration, providing distributors and decorators with headwear designed to balance wearability and embellishment potential.
“Success isn’t built in the spotlight. It’s forged through early mornings, late nights, quiet repetitions and relentless preparation no one ever sees,” said Jae Jeon, marketing director. The campaign draws parallels between that preparation and the craftsmanship and innovation behind the nu series.
Deegan’s campaign runs through Sept. 25, 2026, with content highlighting the nu series and its performance-focused features.
Blank Flexfit styles are available through Sportsman Cap & Bag and distributors nationwide for the promotional products market.
