Lane Seven Apparel is the Official T-Shirt Sponsor of SXSW

By Dustin Shrader , Managing Editor

Image courtesy of Lane Seven.

February 29, 2024

Los Angeles—Lane Seven is the official T-Shirt sponsor of South by Southwest (SXSW), which runs March 8-16.

This will be the first year that Lane Seven will be supplying SXSW with the festival’s official merch.

“Being the SXSW official Mobile Merch sponsor is a natural fit for Lane Seven,” says Meghan Brazzelle, senior sales manager at Lane Seven Apparel.” It will allow us to amplify our retail brand to their vast audience of attendees and provide a unique opportunity to showcase Lane Seven as the top choice for bands, directors, and corporate sponsors seeking high-quality branded apparel.”

For 2024, Lane Seven will be outfitting festival goers with official branded merchandise that can only be purchased at SXSW. Additionally, the company will be setting up shop outside the SXSW mobile merch truck in an outdoor tent transformed into a teenager from 1987’s bedroom (‘87 is the founding year of SXSW) to perform onsite heat transfer activation with local print shop, High Voltage Studios.

“A lot of people haven’t seen how heat transfers work, and it’s so cool for them when they do,” says Milissa Gibson, sales director of Lane Seven says. “We look forward to getting people psyched about the process and maybe even inspire some people to start that brand they’ve always talked about.”

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