BALL GROUND, Ga. — L.A.T. Apparel has announced the addition of Sarah Leonhirth to its growing team as Director of Sales and Strategic Partnerships.
Leonhirth brings extensive experience in sales leadership, distributor partnerships and national account strategy across the apparel and lifestyle industries.
Raised in Port-au-Prince, Haiti, she offers a global perspective shaped by resilience and adaptability—qualities that continue to influence her leadership style and commitment to building meaningful, long-term partnerships.
Driving Growth Through Strategic Partnerships
In her new role, Leonhirth will lead L.A.T. Apparel’s key strategic partnerships while overseeing the inside sales team. She will focus on expanding core relationships, identifying new growth opportunities and aligning sales channels to support the company’s continued expansion.
An accomplished sales executive, Leonhirth has built a reputation for driving revenue growth, strengthening market presence and leading impactful sales initiatives. She is known for bringing teams, customers and partners together around shared goals to deliver consistent results.
Leadership Backed by Collaboration and Experience
Leonhirth’s collaborative leadership style and clear communication have earned her trust across teams and partners. Her strategic mindset and hands-on approach position her as a strong addition as L.A.T. Apparel continues to scale its business.
“We are thrilled to add Sarah to the team,” said Rachel Newman, president of L.A.T. Apparel. “Her experience, leadership and ability to build strong partnerships will play an important role in our continued growth.”
