Impressions
How Gen Z Discovers and Buys Apparel: Social Media, Influencers and the New Path to Purchase
Gen Z apparel shoppers discover brands through social feeds and trusted creators. Winning their business means showing up authentically on those platforms
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How to Find Efficiencies in Your Sublimation Shop
In the August/September 2012 issue of Impressions, I discussed making practical financial decisions with regard to embroidery businesses. I will continue that concept with a focus on economics and efficiency…
Process and Technique January 10
Create Embroidery That Sells Itself
It’s one thing to be a great embroiderer, but you also must have strong sales to keep your business alive. But what if you could create embroidery that sells itself?…
Process and Technique January 10
The Package Approach
Twenty years ago, Richard Sawyer saw a major need in the action sports industry for a full-service screen printing company that offered package programs. Proformance Screenprinting has been producing and…
Process and Technique January 10
Process & Technique
