Fanatics Introduces ‘L.A. Strong’ T-shirts to Raise Funds for Fire Victims

Published: January 13, 2025

To help out with the recovery from the ongoing Los Angeles wildfires currently affecting the Pacific Palisades, Eaton and Altadena areas, the New York-based sports apparel and commerce company Fanatics has partnered with a number of LA sports teams to support the city in it time of need via a newly unveiled “LA Strong” collection.

Profits from the merchandise sales, which include tees representing the Los Angeles Lakers, the Los Angeles Dodgers, the Sacramento Kings and more, will go to support the American Red Cross and the LA Fire Department Foundation. To see and/or purchase garments comprising the collection, all of which go for $35 click here.

“Our hearts are with everyone in Los Angeles. And we’re looking to do whatever we can to help,” the company said. “So, we’ve teamed up with our league partners and the LA sporting world to support those impacted by the tragic wildfires.”

According to the company, Fanatics joins other organizations, like Baby2Baby, Rhode, Tower28, and BAA, all of which have provided spaces for customers to donate necessities or are donating proceeds or clothing to L.A. residents in need. For more on the Fanatics initiative, click here.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series