The nature of today’s technology is such that many distinct decorating methods are becoming increasingly integrated: case in point, screen printing and direct-to-garment (DTG), in which a DTG printer is used to create a detailed image on a screen-printed white base. With this in mind, Avient Specialty Inks’ MagnaColours division has created what it calls its MagnaPrint Hybrid Fusion Vibrant White product, a flexible, soft, high-opacity, water-based ink specifically formulated for use as part of a hybrid digital printing system. Specific strengths include its ability to deliver impeccable detail, vibrancy and strong wash fastness without the need for a topcoat or additives. Per MagnaColours, “This innovative, water-based ink provides a sustainable solution for digital hybrid printing, offering screen printers a flexible, soft and high-opacity base ink. What sets MagnaPrint Hybrid Fusion Vibrant White apart is its impressive cure portfolio, featuring a curing time that is half as long as that of the leading competitor.” In practice this kind of efficiency not only reduces energy consumption but also enhances overall throughput, making it an outstanding option for decorators in more ways than one. For more information, go to magnacolours.com.
To see the complete list of 2025 Impressions Industry Impact Awards Winners, click here. Photo courtesy of Avient Specialty Inks/MagnaColours
