Charles River Apparel Activewear Specialist Growing Sales Staff

Published: September 25, 2025

Massachusetts-based Charles River Apparel has announced the addition of two new experienced sales professionals, Melissa Casey and Holly Bray, to serve as outside territory managers, bringing what the company describes as deep industry knowledge, strong customer relationships and a shared passion for helping distributors succeed.

“Charles River Apparel is focused on growing with our customers, and we’re excited to strengthen our sales team with talented professionals who share our passion for the industry,” said Nicola McLeod, director of sales at Charles River Apparel. “Melissa and Holly bring extensive experience, proven expertise, and exceptional energy to their territories. We are pleased to welcome them to the Charles River Apparel team and are confident they will deliver immediate and lasting contributions.”

New England-inspired outerwear, activewear

Covering New York, Long Island, Eastern New York, Southern Connecticut and Northern New Jersey, Casey joins Charles River Apparel with over 10 years of promotional products experience. “Known for her dedication and positive outlook, she has built strong distributor relationships throughout her career and brings a proven ability to grow territories through education, training, and partnership,” the company said.

Covering New Jersey, Eastern Pennsylvania, and Western New York, Bray brings 20 years of sales experience, including 14 years in the promotional products industry, to Charles River Apparel. According to the company, “Throughout her career, she has demonstrated a strong ability to build lasting relationships, grow business, and stay ahead of industry trends. Her commitment to customer success makes her a strong addition to the Charles River Apparel sales team.”

Founded in 1983, Charles River Apparel is a leading supplier of New England-inspired outerwear and activewear for corporations, businesses, school teams, retail stores, athletic groups, college students and over 13,000 distributors and retailers nationwide. For more on the company and its entire product line, go to charlesriverapparel.com.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series