LOWELL, Ark. — Infinity Her, the only headwear brand focused exclusively on women, is continuing its partnership with Beautiful Lives Thrift Boutique through its Caps That Care initiative.
Beautiful Lives Thrift Boutique is a nonprofit organization operating four thrift stores across Northwest Arkansas. Its mission is to provide women in immediate need with an elevated shopping experience at an affordable price point. In addition to its retail efforts, the organization supports local and international women-focused nonprofits, donating more than $78,000 last year through a portion of store revenue.
Through the Caps That Care initiative, Infinity Her donates a supply of its women-specific headwear products each quarter, or as inventory needs arise, for sale in Beautiful Lives storefronts. The program not only provides women access to thoughtfully designed headwear at thrifted prices but also contributes to funding services that support women and children worldwide.
“We are proud to give back to a local organization that prioritizes women like we aim to do,” said Ramona Watson, vice president of product development and marketing at Infinity Her.
The initiative reflects Infinity Her’s broader commitment to supporting organizations dedicated to empowering women both locally and globally.
Infinity Her is a division of Infinity Product Group, a manufacturer of innovative consumer products. Over the past 25 years, Infinity Her has conducted extensive research on trends, fabrics and fit to develop headwear specifically sized and styled for women.
