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Shirt Lab Offering a 6-Week Series on Employee Management, Building High-Performing Teams

Published: April 2, 2026

Shop owners and managers in the decorated apparel industry have an opportunity to solve one of the most persistent challenges facing their businesses these days, getting their team to perform consistently, with the help of the upcoming Shirt Lab FastTrack Employee Management & Culture Sprint—a six-week, hands-on program designed to help leaders build a structured system for hiring, training and managing employees for better results.

Building Real Systems for Better Custom Apparel Decorating

“Whether you are an owner, production manager or department leader, if your role includes hiring, training or accountability, this program gives you a clear path to improving how your team operates,” event organizers at Shirt Lab said. “Instead of theory, participants will build real systems inside their businesses each week, adding, by the end of the sprint, attendees will have defined roles and responsibilities, a structured hiring approach, repeatable training processes, and a framework for managing performance and addressing issues.

“Our focus is about building a team that performs better, requires less supervision, and supports profitable growth,” said Marshall Atkinson, co-founder of Shirt Lab and one of the leading business operation coaches in the decorated apparel industry.

The program is scheduled to run weekly from April 30 through June 4, with live 90-minute sessions held at 12:00 pm EST. All sessions are guided sprints where participants build tools they can immediately apply to their business. The cost of the sprint is $97. To register, click here.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series