BOURBON, Mo.—Imperial has once again been recognized as the No. 1 headwear brand for private and resort golf facilities by the Association of Golf Merchandisers (AGM), marking the ninth consecutive year the company has earned the distinction.
The recognition is based on AGM’s annual membership study, which surveyed members across the golf retail industry. According to the results, Imperial captured 36% of total votes, nearly three times the share of the next closest brand at 13%.
Product Innovation and Customization Drive Growth
Imperial attributed its continued success to ongoing investments in product development, embellishment innovation and customization capabilities designed to support golf retailers and decorators.
The company continues expanding its offerings through modern silhouettes, advanced fabrications and decoration techniques while maintaining fast turnaround times and low minimum order requirements for golf shops and retail partners.
Imperial also maintained strong performance across all golf facility categories, particularly among private clubs, where it remains the top-selling headwear brand among survey respondents. The brand additionally holds the top spot in combined on- and off-course golf retail channels, according to Golf Datatech.
Strong Partnerships Fuel Continued Momentum
“Being recognized by AGM members year after year speaks volumes about the strength of our partnerships and the consistency of our product,” said David Shaffer, president of Imperial. “By continuing to invest in product and embellishment innovation, while offering quick turnarounds and low minimums, we’re able to help our retail partners react quickly, stand out on the shelf, and better serve their members and guests.”
Founded in 1916, Imperial has built a longstanding reputation in golf, promotional, corporate and destination headwear markets through a combination of heritage styling and performance-focused product development.
Blank Imperial headwear styles featured in the company’s College Collection are distributed nationwide through Sportsman Cap & Bag for use within the promotional products industry.
