SanMar is expanding its premium headwear lineup with the addition of Flexfit as a standalone brand, bringing the industry’s pioneering stretch-to-fit technology to its Fall 2026 product lineup. The move marks the first time Flexfit-branded products will be offered as a dedicated retail brand through SanMar.
The partnership combines two longtime industry leaders focused on innovation, comfort and quality in headwear. Beginning with the Fall 2026 collection, customers will have access to eight premium Flexfit cap styles, including stretch-fit and adjustable favorites such as the Flexfit 110 and Flexfit Delta.
SanMar & Flexfit Partnership Key Highlights
- Flexfit joins SanMar as a standalone headwear brand.
- Eight premium Flexfit cap styles debut for Fall 2026.
- Includes popular Flexfit 110 and Flexfit Delta styles.
- Builds on more than 20 years of collaboration between SanMar and Flexfit.
- Expands premium performance headwear options for decorators and distributors.
“For over three decades, Flexfit has redefined comfort and performance in headwear,” said Paul Park, CEO of Flexfit. “We’re excited to bring our legacy of innovation and craftsmanship to even more customers across the country through our partnership with SanMar. Together, we look forward to delivering premium headwear that gives brands, businesses and individuals the confidence of exceptional fit, comfort and quality.”
Originally introduced by Yupoong in 1994, Flexfit helped revolutionize the headwear market with its stretch-to-fit technology. While SanMar customers have long been familiar with Flexfit sweatband technology incorporated into select private-label products, the expanded partnership now brings the Flexfit brand directly to the supplier’s catalog.
“We have partnered with Flexfit for over 20 years offering styles in our private label brands that were first launched with Port Authority in 2006,” said Shelley Renning, vice president of merchandising at SanMar. “We will continue to offer these styles that have been a core part of our headwear offering while expanding to Flexfit branded options that provide our customers more of the performance and quality they know and trust.”
The addition strengthens SanMar’s growing headwear portfolio while giving decorators access to one of the industry’s most recognized premium cap brands. Flexfit products are now available alongside SanMar’s Fall 2026 new arrivals.
Why It Matters for Apparel Decorators
The new partnership provides decorators with:
- Greater access to premium retail-inspired headwear.
- Proven stretch-to-fit technology trusted by leading brands.
- More performance cap options for corporate, team and lifestyle programs.
- Expanded decoration opportunities with one of the industry’s most recognizable headwear brands.
- A broader premium cap assortment through a single wholesale supplier.
