NASCAR race team Richard Childress Racing (RCR) has renewed its partnership with Roland DGA, Irvine, Calif., for another five years.
RCR and Roland DGA have been partners since 2010, and with this contract renewal, the collaboration will continue through 2019.
RCR relies exclusively on Roland wide-format printers and printer/cutters to produce wraps and graphics for the organization’s race cars, which are sponsored by major companies, such as Caterpillar, Dow, Cheerios (General Mills), Menards, Bass Pro Shops and Quicken Loans. For the 75 NASCAR races in which RCR will compete in 2015, the team expects to produce and install about 325 full-vehicle wraps, using more than 99,000 square feet of media in the process. RCR also creates wraps and graphics for transport vehicles, trailers and pit-support equipment.
In addition to the racing organization, Richard Childress owns and operates a commercial winery, Childress Vineyards, and Roland printers also are used to print custom labels for that operation. The design and printing for the vehicle wraps and winery labels all takes place at a dedicated graphics facility on RCR’s campus in Welcome, N.C.
For more information, visit rolanddga.com. — L.M.
