CafePress Inc., Louisville, Ky., has partnered with Make-A-Wish to develop a new giving program that donates money based on social sharing.
The fundraising program, which will run through Dec. 25, is part of CafePress’ PressBoards social sharing platform, which allows users to express opinions on products to their family and friends.
More than 300 million products on the platform now feature a Make-A-Wish button. Every time users press the button, CafePress will donate $0.10 to Make-A-Wish, with a goal of raising up to $100,000.
For more information, visit cafepress.com. — L.M.
