River’s End Trading Co., Medina, Minn., has named Lee Aaron as the new president of its international division.
In this role, Aaron will be responsible for establishing a retail presence for the River’s End and Page & Tuttle brands in growing international markets such as China, the United Kingdom, Korea, Japan and South America.
He will work with several wholesale distributors and retailers to build and maintain strong relationships, as well as establish international distribution of the company’s private label products. He also will oversee the production, merchandising and design development of men’s and women’s retail apparel for the international division.
Aaron has more than 25 years of sales, marketing, merchandising and leadership experience in the apparel industry. Most recently, he was president of international operations at Alpha Industries.
For more information, visit riversendtrading.com. — L.M.
