Proforma, Cleveland, recently concluded its 27th-annual Convention & Family Reunion in Grapevine, Texas, at the Gaylord Texan Resort.
A record-breaking 850 attendees experienced more than 90 educational sessions, interactive panels and personalized sales training with sales expert Eric Lofholm.
Lofholm, author of “The System,” provided sales training focused on lead generation, appointment setting and delivering a high-quality presentation. He has presented his sales techniques to hundreds of notable companies, such as Microsoft, Hilton, Prudential, Toyota and more, and has worked with more than 10,000 salespeople during the past 20 years to help generate nearly $500 million in revenue.
In addition to his main presentation, Lofholm worked one-on-one with owners in several breakout sessions, sharing his proven strategies for closing sales.
Other featured speakers included: Tim Andrews, president and CEO of Advertising Specialty Institute (ASI); Bill Farquharson, vice president of the National Association for Printing Leadership (NAPL); Lisa Leitch, founder and president of Teneo Results; David Fellman, president of David Fellman & Associates, and more.
Greg Muzzillo also delivered a keynote presentation and Fred Albrecht, co-owner of Proforma Albrecht & Co., a $22 million business, moderated a panel discussion on hiring and managing sales representatives.
For more information, visit proforma.com. — L.M.
