Boxercraft, Atlanta, recently announced it has partnered with Minor League Baseball (MiLB) for a national retail apparel license agreement.
Under the agreement, beginning this season, the company’s line of loungewear will be available to consumers for all 160 MiLB clubs. Merchandise will be sold at MiLB retail and team stores at participating ballparks nationwide, as well as through e-commerce channels.
“We are always looking for ways to expand the Boxercraft brand and working with Minor League Baseball seems like a perfect fit,” says Shelley Foland, CEO, Boxercraft. “We understand brand passion, as we see with our college consumers wearing our apparel showcasing their favorite schools. Now, we are giving baseball fans the same opportunity to show their brand loyalty for their favorite teams. We look forward to this partnership in this new category, especially as we enter the heart of baseball season.”
Boxercraft will introduce a variety of adult and youth loungewear to MiLB consumers, including men’s, women’s and youth styles. The V.I.P., Team, Fashion, Classic flannel pants, as well as Flannel Bitty and Classic flannel boxers, will be available in men’s, women’s and youth styles. Signature cotton and Cotton Bitty boxers, as well as V.I.P. cotton and Cool Comfort pants, will be available in adult styles only.
For more information, visit boxercraft.com. — J.L.
