Teamwork Athletic, San Marcos, Calif., has acquired the license to Norman Rockwell.
With this license acquisition, the company’s licensing department adds to a roster of more than 600 licenses, including universities, community colleges, Greek organizations, the Major League Baseball Players Association, esports, police and fire departments, and more.
This new partnership with Norman Rockwell will expand Teamwork’s product offering, allowing expansion into another market. The new product features authentic Norman Rockwell illustrations embellished on premium sublimated ProSphere holiday sweaters. These additions are part of a larger plan to represent as many consumers as possible, and each new license creates an opportunity for Teamwork to showcase its ability to create custom apparel for each partnership’s specific needs, according to the company. — J.L.
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