BELLA+CANVAS, Los Angeles, has announced that Norm Hullinger will join the company as its chief operating officer.
Most recently, Hullinger was CEO at alphabroder, a role he held since 2012. Prior to becoming CEO, he served as alphabroder’s COO for 10 years.
“The growth of our business necessitated the creation of the COO role, and for us the choice was simple,” says Chris Blakeslee, BELLA+CANVAS’ president. “I personally had the privilege to work closely with Norm for several years at alphabroder and witnessed his leadership, professionalism, and drive for results. It’s now my pleasure to welcome him, on behalf of the entire BELLA+CANVAS team, to join our company, where he’ll lead our pursuit for operational excellence and unparalleled service that exceeds our customers’ expectations.”
“My relationship with BELLA+CANVAS goes back nearly fifteen years, and I’ve admired what the company and team has accomplished both as a partner, and as an industry disruptor,” Hullinger says. “I’m excited to now lead the efforts which will solidify the company’s infrastructure as it becomes the largest basics brand in the industry.” — D.S.
