Bourbon, Missouri — Imperial has named Jerry Biag as the headwear brand’s new director of marketing.
Jerry Biag. Photo courtesy of Imperial
“Imperial is excited to welcome Jerry to the team,” says David Shaffer, senior vice president of sales at Imperial. “In the newly created role, Jerry will lead all marketing efforts as Imperial continues to bring luxury, authenticity and individuality to the apparel market.”
Biag joins Imperial with more than 20 years of sales and marketing experience working at Alert Services, PepsiCo (Gatorade, Propel and Quaker Oats) and various marketing agencies executing promotions for clients such as Callaway Golf, McDonalds, Microsoft, and Jim Beam.
“I have long admired Imperial as the quintessential golf headwear brand, says Biag. I’m honored to be part of an iconic company and entrusted with building our marketing capabilities as we continue to grow as an apparel brand.”
