Bourbon, Missouri—Imperial has announced golf industry veteran David Shaffer as its new president.
David Shaffer. Photo courtesy of Imperial
In his new role, Shaffer will manage Imperial’s Golf, Corporate, Destination & Leisure, Direct-To-Consumer (DTC) and Licensing businesses. Imperial is a top headwear brand for Sportsman Cap & Bag, providing 17 distributor locations across the U.S. and Canada with blank versions of many of their styles for use in the promotional industry.
“I am excited for my new position and the future of Imperial,” says Shaffer. “Leading the Imperial brand and our team is an honor. I’m looking forward to developing our business, great products and strong partnerships for years to come.”
Shaffer has been with Imperial for more than 13 years. He has held various positions at the company, including director of marketing, vice president of sales & marketing, and most recently senior vice president of sales. Shaffer also played a major role in the sale of Imperial to CPC in 2021, the acquisition of JT Spencer in 2022, establishing the Imperial Foundation in 2023, and the acquisition of Pukka in 2024.
“David is a dynamic executive with a strong track record of building the Imperial brand,” says Todd Johnson, CEO of Imperial. “He embodies all the qualities and characteristics we look for in a leader, as well as the Imperial brand. I have no doubt David will continue to grow our brand, while delivering value to our customers and positively impact the communities we serve.”
