Imperial has signed LPGA professional Benedetta Moresco as its newest official headwear ambassador, expanding the brand’s growing athlete roster and strengthening its visibility across the golf apparel and headwear market.
Moresco, who turned professional in 2023 after a standout amateur and collegiate career at the University of Alabama, will represent Imperial both on and off the course as part of the new partnership.
The move aligns Imperial with another emerging talent in professional golf while continuing the brand’s strategy of connecting performance headwear with elite athletes.
Imperial Expands Its Golf Athlete Ambassador Program
According to Imperial, Moresco’s competitive background and international perspective align with the brand’s commitment to craftsmanship, performance, and the future of golf.
“Benedetta brings a unique combination of global perspective, competitive edge, and authenticity that reflects exactly where the game is headed,” said Jerry Biag, director of marketing at Imperial.
“We’re excited to welcome her to Team Imperial and support her as she continues to make her mark on the LPGA Tour.”
Moresco said the partnership reflects a shared emphasis on heritage and innovation.
“Partnering with Imperial feels like a natural fit,” she said. “The brand stands for quality and tradition, but also embraces innovation.”
Golf Brand Visibility Extends Into Promotional Headwear Markets
While the announcement is rooted in professional golf, Imperial’s visibility matters beyond the course.
The company remains a major player across golf, promotional, corporate, and destination headwear categories, making athlete partnerships relevant to distributors and decorators serving branded merchandise buyers.
Imperial said blank versions of headwear styles featured in its collections are available through Sportsman Cap & Bag, expanding access for distributors and promotional products professionals.
Heritage Headwear Brand Continues Strategic Growth
Founded in 1916, Imperial has long positioned itself as a premium headwear brand with strong recognition in golf retail channels.
The company notes it has been voted the No. 1 headwear brand for private and resort golf facilities for nine consecutive years by the Association of Golf Merchandisers and recognized by Golf Datatech as the top headwear brand across combined on- and off-course retail channels.
Moresco joins an ambassador roster that includes LPGA winner Ingrid Lindblad and PGA Tour winner Keith Mitchell.
For decorators and promotional distributors, the partnership further reinforces Imperial’s investment in aspirational branding and golf-focused headwear merchandising.
