BOURBON, Mo. — Imperial has announced a new partnership with Toss & Spin, naming the heritage headwear brand the “Official Headwear” provider for the rapidly growing pickleball and tennis platform.
The collaboration brings together two brands focused on performance, community and modern racquet-sport culture, as participation in both pickleball and tennis continues to surge across all demographics.
Expanding into High-Growth Racquet Sports
Through the partnership, Imperial will supply headwear for Toss & Spin’s programming, including events, activations and on-court experiences. The offering will feature performance-driven styles designed for both competitive play and everyday wear.
“Toss & Spin has built an impressive community across both pickleball and tennis,” said Jerry Biag, Director of Marketing at Imperial. “We’re excited to support their mission by providing premium headwear that performs on court while reflecting the modern lifestyle surrounding racquet sports.”
Co-Branded Decorated Apparel Opportunities and Community Engagement
As part of the agreement, Imperial products will be featured across Toss & Spin events, pop-up experiences and digital channels. The partnership will also introduce co-branded headwear and limited-edition drops aimed at engaging players and fans of both sports.
“Toss & Spin is proud to partner with Imperial,” said Chris Clark, CEO of Toss & Spin. “Imperial’s legacy of quality and innovation aligns perfectly with our goal of elevating the player experience across pickleball and tennis.”
Strengthening a Legacy Brand’s Reach
Founded in 1916, Imperial continues to expand beyond its traditional categories, leveraging its craftsmanship and design expertise to connect with new audiences in emerging sports segments.
The move underscores Imperial’s strategy to align with high-growth markets while offering decorators and distributors premium headwear options tied to active lifestyle trends.
Wholesale Distribution and Availability
Blank Imperial headwear styles are available through Counselor Top 40 supplier Sportsman Cap & Bag and distributed nationwide for use in the promotional products industry.
