January 18, 2022
Custom Ink, Fairfax, Va., has acquired Printfection, Denver, a company with a “swag management platform.”
Financial terms of the acquisition have not been disclosed at this time.
In 2014, the Printfection pivoted from custom online apparel to a subscription model that provided ongoing swag management services to its customers. The platform has evolved to include real-time inventory management, on-demand global distribution, gift kitting and other features.
Printfection will continue to operate as a largely independent unit, led by its founders, while the companies work together to make Printfection’s platform available to Custom Ink’s existing enterprise customers and flesh out longer-term integration plans.
Printfection’s Materi said in a statement that the acquisition “will help us deliver on our core mission to elevate the swag experience for our customers and their communities, while allowing our customers to execute their swag initiatives with greater speed, quality and support.”
Custom Ink’s acquisition of Printfection comes just two months after its acquisition of Swag.com, another all-in-one swag platform.
Custom Ink co-founder and CEO Marc Katz said in a statement that the combination of Printfection’s enterprise solution, Swag.com’s self-service model and Custom Ink’s platform and scale will help meet “the end-to-end swag needs of companies and organizations.” — D.S.
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