Lane Seven Launches a Direct-to-Consumer Retail Website

By Dustin Shrader , Managing Editor

Lane Seven uses better materials and better design turning premium fleece into must-have items. Photo courtesy of Lane Seven.

February 22, 2024

Los Angeles—Lane Seven has officially launched its new direct-to-consumer e-commerce store.

Models wearing athleisure

Lane Seven’s collections are trendy and streetwear-elevated. Photo courtesy of Lane Seven

Previously, Lane Seven was only available via wholesale channels to customers with a business license. The new retail line offers unisex styles in premium fabrics, such as 3-end fleece, the company’s signature vintage, and 100-percent, combed ringspun cotton. Prices range from $18-$42.

“Being in manufacturing for nearly 30 years, we knew perfecting retail-quality fleece had to be at the core of our business,” says Nabeel Amin, CEO and founder of Lane Seven. “So, now after challenging the status quo on what’s possible in the wholesale space when it comes to industry standards for high-quality fleece, we hope to keep innovating in the retail space.”

The company decided to add a retail extension due to the high demand they received from commercial consumers that had discovered them through branded apparel and wanted to buy the blanks for themselves.

Lane Seven sees the expansion into retail as a long-term growth strategy for the wholesale side of the business, generating a whole new level of brand awareness.

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