Jaanuu Appoints Decorated-Apparel Entrepreneur as VP of Business Development

Published: September 27, 2024

Los Angeles—Premium scrub apparel brand Jaanuu has appointed Ian Scherber as its Vice President of Business Development.

Ian Scherber Jaanuu

Ian Scherber. Photo courtesy of Jaanuu

Scherber brings 15 years of experience in apparel and accessories merchandising.

In his new role, Scherber’s primary focus will be launching Jaanuu’s products with new and existing sales channels with the objective of broadening the brand’s reach in wholesale spaces. “I’m excited to help move the brand forward while strengthening our relationships, both new and existing,” says Scherber. “Jaanuu has a lot of momentum right now and I’m eager to add my experience and ideas to the team.”

After beginning his career in screen printing in 2009, he founded Duluth Screen Printing Co. (DSP) in 2014, successfully scaling the business using Kornit DTG machines for on-demand printing while offering additional direct-to-film services. After selling DSP, Scherber then joined Kornit Digital, where he honed his knowledge around new formats of decoration from around the globe.

“We are so excited to have Ian join the Jaanuu team, bringing high levels of IQ and EQ that will be incredibly valuable,” says Jaanuu CEO Michael Alexander. “Ian’s entrepreneurial spirit is infectious and I love how he spreads that energy across our senior leadership team and company culture.”

Scherber comes with a rounded perspective of the printing and decoration industry, having traveled to more than 80 print shops worldwide, gaining a vast knowledge of the industry and the gaps that exist.

In the last decade, Jaanuu has earned its reputation as a disrupter in the fast-growing, multi-billion dollar medical apparel market. As the first physician-founded scrubwear company, the brand’s focus on fashionable styles has resulted in a product line with exceptional fit, fabrics, and functionality.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series