LOS ANGELES — Lane Seven Apparel is expanding into the European market through a new partnership with UTT Europe, making its premium blank apparel collections available to decorators, printers and brands across more than 40 countries.
The partnership connects the Los Angeles-based brand with one of Europe’s most established wholesale platforms, broadening access to Lane Seven’s print-ready garments throughout the region.
Bringing Premium Blanks to a Global Audience
Since launching in 2014, Lane Seven has built a reputation among decorators and fashion brands for its focus on fabric quality, construction and decoration-friendly design. The company’s introduction of 3-end fleece has helped set a new standard for smooth print surfaces and long-lasting durability in blank apparel.
“Launching Lane Seven into the EU is a huge milestone for us,” said Nabeel Amin, CEO and Founder of Lane Seven Apparel. “Europe has such a strong culture around design, music and apparel, and there’s incredible talent across the region. We’re excited to work with UTT Europe and bring our collections to a whole new community of creators, decorators and brands.”
Strategic Distribution Through UTT Europe
UTT Europe, a long-standing apparel wholesaler with more than two decades of experience, provides distribution across Central and Eastern Europe and the Balkan markets. The addition of Lane Seven expands UTT’s portfolio of premium blank apparel offerings.
The company supports decorators and resellers with extensive inventory, automated order processing and efficient ecommerce capabilities designed to streamline purchasing and fulfillment.
Leadership Driving European Growth
Iris Vogt, Head of Sales, EMEA at Lane Seven Apparel, is leading the brand’s expansion across Europe, bringing extensive experience in apparel sales and operations to the role.
