LOS ANGELES—Lane Seven Apparel has launched its first dedicated women’s apparel collection, marking a significant expansion for the premium blank supplier after more than a decade building its reputation in fleece and fashion-forward basics.
The new Women’s Collection includes three fleece styles, four new T-shirt silhouettes ranging from classic to cropped fits, a tank top, and an existing Premium Collection style that has been transitioned into the new assortment.
Lane Seven Expands Blank Apparel Offering for Women
According to the company, the collection was designed with real-world use cases in mind, giving decorators and apparel brands versatile foundational pieces that can be integrated into existing product programs.
The assortment combines core neutral colorways with softer fashion tones and garment-dyed options, creating flexibility for both standalone retail merchandising and decorated apparel applications.
New Women’s Blanks Target Decorators and Retail Apparel Programs
“This was the perfect moment for us to put something out that reflects what our customers have been asking for, and the silhouettes women have been wearing,” said Nabeel Amin, CEO of Lane Seven.
“We really took our time with this launch. We know what people expect from us in terms of quality and consistency, and that had to carry over completely into this new collection.”
For decorators, the move reflects broader demand for more fashion-conscious women’s blanks that bridge promotional apparel, boutique retail, and creator-led merchandise.
Lane Seven Builds on Premium Fleece Legacy
Founded in 2014, Lane Seven built its brand around premium fleece innovation, including its early adoption of three-end fleece construction engineered for smoother print surfaces and improved decoration performance.
The women’s launch extends that product philosophy into a category increasingly important for decorators seeking retail-inspired blanks with elevated fit and styling.
Women’s Apparel Continues to Shape Blank Apparel Trends
As consumer preferences shift toward softer silhouettes, lifestyle-driven basics, and versatile fashion blanks, women’s collections are becoming a strategic growth area for wholesale apparel suppliers.
Lane Seven’s expansion positions the brand to capture more business from decorators serving boutique brands, e-commerce sellers, and fashion-focused apparel programs.
For more information, view the Women’s Collection Digital Catalog.
