Gina Watson. Photo courtesy of LAT Apparel
Ball Ground, Georgia—Live & Tell by L.A.T. Apparel and Rabbit Skins have announced a pivotal shift within their ownership and leadership teams.
Gina Watson, former Chief Executive Officer, has been with the company since 1992 now steps into the role of majority owner, bringing renewed dedication and vision for the future. At the same time, Heather Davis maintains a significant ownership position, infusing her expertise to ensure future growth and triumphs.
Watson has also been appointed Chairman of the Board, where she will oversee strategic initiatives and guide the company’s long-term plans. This development marks a turning point for Live & Tell and Rabbit Skins as they aim to broaden their influence in the apparel industry.
Furthermore, Jon Hays steps into the role of CEO, equipped with extensive experience and innovative strategies to propel the business forward. Jeremy Wingo will serve as Chief Financial Officer (CFO), ensuring the company’s financial strategies and fiscal management are robust and effective.
Jon Hays. Photo courtesy of LAT Apparel
Rachel Newman completes the executive team, having joined in March as the Chief Commercial Officer. Newman brings with her an extensive background of more than 25 years in driving strategic growth and brand evolution. Mickie Schneider, a valued team member since 1982, will maintain her role as a Managing Member, highlighting her essential contributions through numerous leadership positions.
This leadership transition aims to fortify Live & Tell and Rabbit Skins’ mission of providing exceptional products that enhance the wearer’s experience, emphasizing the company’s dedication to growth, innovation, and excellence.
