As in past years, in addition to reserving exhibition space, more than a few of the companies taking part in this fall’s Impressions Expo in Fort Worth, Texas, (Oct. 24-26) will be getting the word out via various activations and sponsorships as well.
Blank apparel powerhouse Sanmar (Booth 209 – sanmar.com), for example, will be outfitting many of the staff who make the expo possible, including registration, cleaning and temp staff, with custom apparel. It would be hard to imagine a better partner in this effort, given the breadth of the company’s product line, which includes everything from T-shirts and polos to a wide range of jackets, insulated vests and other workwear.
Similarly, Lane Seven Apparel (Booth 527 – lanesevenapparel.com), purveyor of the Future Fleece line made of 100-percent regenerated yarn, will be providing buyers bags for those looking to have something to hold the many brochures and bits of swag that invariably accumulate at an Impressions Expo; while yet another blank apparel powerhouse, Smart Blanks (Booth 101 – smartexapparel.com) will be showing off its latest wares as part of the columns and other displays framing the entrance to this year’s exhibition hall.
Finally, as in expos past, heat-press and custom heat-transfer manufacturer STAHLS’ (Booth 500 stahls.com) will be organizing another live activation immediately outside the show’s main entrance. At press time, we don’t yet know what STAHLS’ had in mind. But if history is any indication, look for heat-press demonstrations and free apparel for any and all stopping by to see what they’re up.
As always, LOTS to do at this year’s Impression Expo Fort Worth, with the Ink Kitchen’s Rick Roth and the T-Shirt Side Hustle’s Stan Banks talking to thought leaders from across the industry on the Shop Talk Stage. and dozens of educational conference sessions to choose from starting Oct. 23, so be sure to swing by and see what’s up. For more information, including details on how to register, go to fortworth.impressionsexpo.com.