SquadLocker, RYTE Sport Team Up on Swimwear

Published: July 11, 2024

SquadLocker, a provider of custom team apparel, has announced a new partnership with RYTE Sport, expanding its offerings to include RYTE Sport’s high-quality sublimated swimwear for water polo, swimming and diving.

Organizations and teams using the online platform now have access to RYTE Sport sublimated swimwear in tandem with the SquadLocker complete suite of products and services. Services include 24/7 digital stores, ordering items without minimums and direct-to-athlete shipping.

“We’re thrilled to partner with RYTE Sport to serve our many water sports customers better. Until recently, we could only offer spirit wear and gear, but not the actual swimsuits. Now, our customers can fully leverage our tech-enabled digital stores for all swimwear orders, plus access our roster tools, vouchers, and more,” says Fletcher Jones, SquadLocker CEO.

Custom Decorated Swimwear Partnership

“Our partnership with SquadLocker provides the ultimate solution for aquatics athletes to continue to compete in RYTE swimwear and top-of-the-line custom apparel,” says Alex Young, CEO of RYTE Sport.

According to the two principals, the partnership marks a significant milestone as SquadLocker becomes “the first complete custom apparel solution to offer a sublimated swimwear line with on-demand fulfillment.” Per the two companies, swimwear is shipped directly to athletes, meeting the needs of organizations with time-sensitive requirements and accommodating late registrants or lost swimwear uniforms effortlessly.

“Watersports represent a significant market, and we’re excited to expand our offerings beyond spirit wear to swimwear uniforms,” says SquadLocker president and founder, Gary Goldberg. “Our partnership with RYTE Sport allows us to provide high-performance, customized swimwear tailored to the specific needs of swimmers, divers, and water polo players.”

Currently, the watersports community is vibrant and growing. According to USA Swimming, there are over 400,000 registered swimming athletes. USA Water Polo boasts 50,000 water polo athletes, and USA Diving has more than 200 clubs nationwide.

For more information about SquadLocker’s new RYTE Sport sublimated swimwear line and other offerings, go to SquadLocker.com/uniforms/RYTE-sport.

 

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series