S&S Activewear Completes Acquisition of alphabroder

Published: October 4, 2024

Bolingbrook, Illinois—S&S Activewear announced that it has completed its acquisition of alphabroder, a leading distributor of trade, retail, apparel brands and branded products.

Completion of the transaction enables S&S and alphabroder to commence a thoughtful, multi-year integration process designed to ensure the combined company continues to deliver exceptional customer service, while leveraging the strengths of both brand offerings.

S&S Activewear CEO Frank Myers will continue to lead the combined company, with support from alphabroder CEO Dan Pantano through the integration process. For now, S&S and alphabroder continue to go to market under their respective brand offerings backed by their existing distribution channels.

“Today marks the start of an exciting new chapter for our company, as we build on the unique strengths of S&S and alphabroder to enhance the customer experience, strengthen our relationships with our industry partners and continue to invest in growing our sales force and technology capabilities,” says Frank Myers, CEO of S&S Activewear. “Over the past few months, we have had valuable discussions with our customers and vendors that will inform the strategic direction of our company and ensure S&S is best positioned to deliver for our partners into the future. As we work to bring this combination to life, our top priority is ensuring our employees, customers and vendors continue to succeed alongside S&S.”

“We are pleased to officially join with S&S and kick off the integration process,” says Dan Pantano, alphabroder CEO. “Together, we are focused on building on our business momentum while continuing to exceed the expectations of our customers and our partners as we begin our next phase of growth as a combined compano

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series