BOLINGBROOK, Ill. — S&S Activewear has announced it will become the exclusive distributor of select Legends apparel styles across the team and corporate channels beginning in June, expanding its premium athleisure portfolio and unlocking new growth opportunities for customers.
The partnership introduces a high-performance brand rooted in professional sports and modern athletic culture to S&S customers nationwide. Initially, the distributor will offer nine of Legends’ best-selling styles spanning both performance and lifestyle categories, designed for training, travel and everyday wear.
“Adding Legends to our portfolio is a meaningful win for our customers, particularly across the team and corporate channels, where demand for elevated apparel is on the rise,” said Nick Blannin, Senior Vice President of Product for S&S Activewear. “Legends brings a premium product that resonates with today’s consumers. By offering it exclusively, we’re giving our customers a distinct competitive edge.”
Expanding Premium Athleisure Opportunities
Founded in 2019 in Los Angeles, Legends has quickly built a reputation at the intersection of sport, culture and fashion, with strong ties to professional athletes and a focus on performance-driven design.
Through the new agreement, S&S customers will gain access to key men’s styles, including:
- Enzo Collection (short- and long-sleeve tees)
- Aviation Collection (short-sleeve split hem tee, long-sleeve tee and polo)
- Hawthorne Fleece Collection (tech hoodie and jogger)
- Scuba Quarter Zip
- Luka Short (unlined)
Each piece features the Legends logo, creating elevated co-branding opportunities while delivering retail-inspired style and performance functionality.
Built for Performance and Versatility
The Legends collection is designed with modern athletic performance in mind, incorporating moisture-wicking fabrics, four-way stretch and tailored fits that translate seamlessly from training environments to everyday wear.
“Partnering with S&S marks a major step forward for Legends as we expand our wholesale footprint,” said Scott Hochstadt, Founder and CEO of The Legends Brand. “This collaboration allows us to bring our elevated take on athleisure and sportswear to a broader audience that has been craving something authentic—rooted in sport, with unmatched quality.”
Strengthening a Brand-Led Strategy
The addition of Legends reflects S&S Activewear’s continued investment in a premium, brand-driven assortment designed to help customers compete with evolving retail trends while driving new revenue opportunities.
By combining elevated design with proven performance features, the partnership positions decorators, teams and corporate buyers to deliver higher-value apparel offerings in a rapidly growing athleisure segment.
