Impressions
How Gen Z Discovers and Buys Apparel: Social Media, Influencers and the New Path to Purchase
Gen Z apparel shoppers discover brands through social feeds and trusted creators. Winning their business means showing up authentically on those platforms
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Vapor Apparel Launches Fashion Fit Line
Vapor Apparel, Charleston, S.C., has introduced a Fashion Fit line. The new line includes a women’s dress, men’s and women’s V-neck T-shirts and a men’s crew T-shirt. All of the…
News April 12Charles River Apparel President to Throw First Pitch at Red Sox Game
Barry Lipsett, president and owner of Charles River Apparel, Sharon, Mass., will throw out the first pitch at the April 14 Boston Red Sox game. Red Sox management requested Lipsett…
News April 12
Only the Beginning
Launching a successful business is never easy. A great idea is only part of the battle. Even more crucial is that can-do spirit and a refusal to quit that every…
Build Your Business April 12
Process & Technique
