Best New T-shirt: Gildan/Comfort Colors Pigment Pure line

From 2024 Impressions Industry Impact Awards

With its Pigment Pure initiative, Gildan’s Comfort Colors brand has truly found a winning combination. Image courtesy of Gildan/Comfort Colors

There are any number of variables at play when introducing a new apparel line, and with its Pigment Pure initiative, introduced at the 2024 Impressions Expo in Long Beach, California, Gildan’s Comfort Colors brand has truly found a winning combination. Already known for, well, their “comfort” and good looks, the T-shirts and fleeces comprising today’s Comfort Colors line incorporate super soft 100-percent ring-spun U.S. cotton that looks as good as it feels. Beyond that the company’s Pigment Pure process also breaks new ground both aesthetically and environmentally by dyeing the fabrics it employs on a “surface level” thereby 1) creating a palette of “subtle, vintage-looking colors” and “nature-inspired shades” of a type that has long been part of the brand’s DNA and 2) reducing dyeing times by around 40 percent, saving both water and energy. “What’s great about this method is it improves the dyeing process from three angles—conserving resources, saving time and enhancing the performance of our end products. So, it’s a win-win from an environmental, manufacturing and product standpoint!” says Maria Frohmader, vice-president of Textiles and Dyeing at Gildan Activewear. The result? A truly outstanding piece of blank apparel. For more information, visit

To see the complete list of 2024 Impressions Industry Impact Awards Winners, click here.