In recent years, technologies like direct-to-garment (DTG) and direct-to-film (DTF) have gone from cutting edge to mainstream. In his webinar, Johnny Shell, of the Market Research firm Keypoint Intelligence, a long-time specialist in the decorated-apparel industry, will explore both the challenges DTF and DTG pose to the traditional decorated-apparel business model and the pivotal role digital printing is set to play in shaping the future. Shell will also look at how today’s digital technology makes it possible for decorators to promote sustainability by moving from “volume-based” to “value-based” manufacturing. Among other topics, Shell look at:
- Explore how the digital shift in decorated apparel is not just a trend but a fundamental transformation
- Gain insights into the practices that have long dominated the traditional textile industry and understand the pressing need for sustainable alternatives
- Learn how digital inkjet printing not only enhances efficiency and precision but presents a sustainable alternative to traditional printing methods, and
- Examine current market trends and growth trajectory of digital printing technologies.
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