Where is the future of the decorated apparel industry headed? According to the experts, the industry’s future is not only already here but happening faster than anticipated.
For this Shop Talk session, held at Impressions Expo Long Beach, Rick Roth, founder of New England’s Mirror Image Screenprinting & Embroidery and Ink Kitchen, discusses how quickly all the aspects of the business are changing with industry experts Alex Phelan of Merchadise, Jacob Edwards of Jakprints, Ed Levy of Hirsch Solutions and Michelle Moxley of M&R Printing.
Among other things, the group’s discussion highlights the fact that bigger is no longer necessarily better for businesses, and that economies of scale no longer apply the way once did.
