LaTonna Roberson, founder of Dallas, Texas-based Lady Print Boss, and Rick Roth, founder of New England’s Mirror Image Screenprinting & Embroidery and Ink Kitchen discuss how to grow your customer base as part of the Shop Talk education series at a recent Impressions Expo in Fort Worth, Texas.
Roberson and Roth look at how easy it is to fall into the trap of spending all of your time working inside your business, and the importance of devoting time working on the outside to gain new customers and clients. Whether you are a one-person shop or have a small team, there are multiple opportunities for client growth/retention. Roberson breaks down the steps you can take, highlighting the use of tech apps and automation to land your ideal customer.
