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From Hobbyist to Embroidery Professional with Alexis Galloway

Aug 10, 2023

In this two-part episode of Impressions Magazine’s “Ask the Experts” video series Impressions content director, Adam Cort, talks with professional embroiderer and embroidery business coach Alexis Galloway, founder of Sew Sweet Academy, about the mindset needed to make the switch from hobbyist to embroidery professional.

Part 1: Making the mental switch from embroidery hobbyist to pro

Part 2: Planning Ahead, Taking Advantage of the Holiday Market

This series of how-to videos is a presentation of Impressions magazine and Impressions Expo. For more on Impressions Expo and the industry-leading decorated apparel trade shows it holds each year in Long Beach, California; Atlantic City, New Jersey; and Fort Worth, Texas, go to

To reach Alexis directly, visit her Sew Sweet Academy web site at