According to Nebraska-based Relentless Merch, “You can be serious without a suit.” And when it comes to this, dare we say, “relentlessly” hardworking outfit, they clearly mean it. Founded by brothers Matt and Nathan Richardson in the basement of their “college party house” in 2012, Relentless Merch now employs 40 people at its production facility and warehouse in Lincoln, Nebraska, making it the state’s largest merchandise provider. Equally impressive is the sophistication of the products and services the company offers these days. These include everything from screen printing to embroidery, design and web-store services to customized “kits” including everything from T-shirts to stickers and even coffee for holidays and special occasions—a far cry from the tabletop manual press the brothers started out with. Then there’s company’s approach to the way it does business in general. “We make it a priority to ensure every person involved in our process is treated with the appreciation and respect they deserve,” company says. “We do this by welcoming thoughts, concerns, questions and opinions from all levels as they cultivate inspiration and new ideas.” Clearly a winning mindset if ever there was one. For more information, go to relentlessmerch.com.
To see the complete list of 2025 Impressions Industry Impact Awards Winners, click here. Photo courtesy of Relentless Merch/Brady West westboundphotos.com
